Categories

All of our articles, templates, resources and videos are organized into topic categories. If you want to learn about a speific topic, start here.

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Marketing team processes

Make your team more efficient by getting aligned on projects, setting the right goals, and focusing on impact.
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Building a marketing team

Build a high performing marketing team: from hiring the right type of marketer to structuring your marketing org the right way.
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Strategy frameworks

The building blocks for creating a marketing strategy that's unique to your startup, instead of following another startup's playbook.
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Product marketing

Analyze your company's audience and product to create effective positioning and messaging, launches, and comms.
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Content marketing

Create and distribute high impact content that solves problems for your audience and drives growth.
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Growth marketing

Create a growth marketing strategy, prioritize the right funnel and segments, and launch high impact campaigns across channels.
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Analytics & ops

The metrics to track as an early-stage startup and how to analyze what's working to drive growth.
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Brand & design

Develop a compelling brand identity and story, evolve that brand over time, and translate high level tenants into effective web and campaign assets.
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Web

Create a website that helps your startup drive growth: From choosing a CMS to adding the right form fields and technical SEO.
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Browse all articles by category

Strategy

High-level ways to drive growth
Competitive analysis
Ecosystem & market analysis
GTM motion impact on marketing strategy
Fuel & engine
Impact vs activity
3 drivers of GTM strategy
Marketing advantages

Team Processes

GACCS brief
Weekly marketing team meeting
Goal setting
Running a marketing team

Team Processes

Build a content marketing org like a product org
How to hire marketers
Managing relationship with sales
Managing up
Working with SDRS & BDRs
π-shaped marketers
Hiring contractors & agencies
Marketing vs sales
Overall marketing org chart
Growth marketing org chart
Angel investing as a marketer

Growth Marketing

Campaign types
How to run effective campaigns
How to know if a channel is working
Funnel mapping
How to pick channels
Growth strategy and process

Web

Demo request flows
Optimizing homepage conversion
Technical, on-site SEO
Homepage wireframing & copywriting
Web conversion basics
Landing page creation
Site architecture & mapping
Choosing a CMS and why you should use Webflow
Hiring web contractors

Analytics & Ops

Full-funnel reporting
Reporting & analytics setup
Early stage attribution models
Marketing ops checklist
Forecasting
Web analytics & reporting

Product Marketing

Launch planning
Plans & packaging
Positioning & messaging
Audience analysis
Perceptions & storylines

Content Marketing

Generate content ideas
Content distribution
Content strategy & process
Content roadmapping

Brand & design

Web copy basics
Defining your story
Brand spectrums & attributes exercises