Templates & resources library

Our complete collection of spreadsheet templates, diagrams, examples, etc. If you need a little help getting started on a marketing work or want to make sure you're "doing it right" you're in the right place.

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Featured templates & resources

Template

50 modern marketing tools

Browse this list of 50 generative AI, no code, and automation tools in Airtable to make your processes more efficient.
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Template - Spreadsheet

Growth tactics and channels

Spreadsheet for channel selection: includes a list of all possible channels; use growth strategy inputs to prioritize and plan execution.
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Template - Google Doc

Product marketer assignments

Assignment prompts for a product marketer to assess their ability to make a product launch plan and write effective content and copy.
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Template - Google Doc

Marketing generalist job description

Job description for a marketing lead that covers marketing strategy, people management, and the ability to execute.
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Template - Figma

Growth marketing org chart

Org chart Figma template for growth marketing, includes: marketing ops & analytics, inbound & web, demand gen, and lifecycle.
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Template - Figma

Web screenshots & copy library

Figma library of 50+ website sections; includes hero, benefits sections, use case sections, how it works sections, and pricing pages.
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Template - Google Doc

GACCS brief

Marketing brief template to give projects focus, align internally, set context for reviewers, and make a plan to drive results.
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Template - Google Doc

Top level positioning & messaging

Word doc template to to create high-level messaging building blocks and be a starting point for the rest of your messaging guide.
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Template - Spreadsheet

Audience analysis

Use this template to analyze your audiences' & personas' goals, challenges, workflows, and behaviors to use as an input into other marketing activities.
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Browse all templates & resources

Templates in Sheets

Funnel reporting & forecasting
Demo request & sign up flow examples
Marketing strategy to tactics checklist
Content launch tiers
Inventory of anchor content by funnel stage
Content examples
Funnel stage tracker
Growth roadmap
Growth tactics and channels
Full funnel conversion calculator
Growth marketing roles and responsibilities
Product marketing responsibilities
Marketing advantages
Contractor & agency recommendations
Agency & contractor hiring guide
Website assessment checklist
Homepage copy template
Marketing ops checklist
Content roadmap
Launch, campaign, & distribution planning
Audience analysis
Marketing OKRs & goals
Competitive analysis

Templates in figma

Brand attributes exercise
Marketing funnel: product-led GTM
Marketing funnel: sales-led GTM motion
Growth marketing org chart
High-level site map
Overall marketing org chart
Web screenshots & copy library
Marketing funnel: hybrid GTM motion

Templates in docs

Campaign roadmap
Campaign brief
Investing as a marketer
Goal setting crash course
Marketing generalist assignments
Brand designer portfolio review & case study
Product marketer assignments
Growth marketer assignments
Content marketer assignments
Marketing generalist job description
Growth/demand gen marketer job description
Content marketer job description
Brand designer job description
Product marketer job description
Content marketer interview questions
Growth marketer interview questions
Brand designer interview questions
Product marketer interview questions
Marketing generalist interview questions
GACCS brief
Perceptions exercise
Top level positioning & messaging

Diagrams & IMages

Cross-functional campaign planning and execution
Campaigns types by funnel stage, segment, and channel
Marketing initiatives lifecycle
Growth marketing strategy
4 high-level ways to drive growth
Sales-led request demo conversion flow
Hybrid GTM conversion flow
Purchase process for self-serve, sales-led and hybrid models
How to build a content marketing org like a product org
Remove these form fields to increase conversion
3 types of marketing attribution methods
Marketing analytics and tooling setup
How to measure what's working in B2B startups
Basic attribution by funnel stage
70/20/10 prioritization principle
Marketing planning process: 4 types of goals
Perceptions examples
Tiers for marketing channels
3 pillars of a highly converting website
Fuel and engine marketing machine
Inventory of marketing activities by funnel stage
Growth marketing focus areas
Customer communications loop
Content challenges
Hub and spoke content model
Content process
Where content ideas come from
Content mileage: do more with less
Marketing vs. sales goals
Marketing roles by funnel stage
Marketing vs. sales funnel
SDR and marketing headcount alignment
Sales vs. marketing org chart
Team involvement by gtm motion
Positioning: identify your product type
π shaped marketer profiles
Marketing function by GTM motion
Fuel and engine framework with marketing roles
3 drivers of marketing strategy
Ecosystem strategy
Fuel and engine framework
Company and product story over time
Company, brand & product story
Marketing and SDR responsibilities
GTM motion impact on business and strategy